Product Activation Rate

Product Activation Rate refers to the moment a user starts using the product properly and consistently. This is typically measured through a set of user actions, also known as in-app events.

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Recommended benchmark:

SaaS products offering a free trial: 40%

SaaS products offering a freemium version: 20%

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Product Activation Rate = (Number of Completed In-App Events / Number of New Users) x 100